Pressure and stress are common conditions in today's society, especially youth.
Anti Áp Lực ( Anti STRESS) as a community campaign was born to share the causes of pressure in young people and offer solutions, contributing to raising awareness about mental health for the young community. The campaign reaches out to young people by collaborating with schools and organizing exhibitions at schools. Besides, the campaign brings empathy and understanding about the mental health of young people through the situations in the illustrated stories.
LOGO CAMPAIGN
Taking the idea from the warning sign, using two colors yellow and black as the main colors for the campaign to alert and make people pay more attention to the cause of the problem. Use symbols to represent the break from thought to word and this campaign as an act of solution to ANTI STRESS.
MASCOT
Exhibition event
Exhibition space
Building 3D space by Trần Hạ Vy
Propaganda publications
Campaign's posters
CAUSES OF STRESS
AR of poster
SOLUTIONS
AR of poster
AR of poster
publications
THANKS FOR WATCHING